we sell, so you don't need to
and is why expost is a licence. . . rather than a franchise
We know very well that some 'Franchised' businesses exist purely to sell the Franchisor's products or services and that many excellent, able, people are dissuaded from taking advantage of genuine opportunities by the customer facing aspects of running a business; especially sales, sales support and conflict resolution.
Whilst customers are the lifeblood of any business, the process of selling can be intimidating. It's also time consuming, intrusive and, when not tightly controlled, can easily give rise to unrealistic customer expectations.
for support, read 'sales'
Potential customers will very often call support with questions about the service before opening an account, even though the answers are very clear from the website. What they are really asking for is reassurance! Before committing to spend as much as £250 over the internet and then blindly entrust their mail to complete strangers, people want to know that the business is real, and that the professionalism your Centre's website portrays is not just screen deep.
Click here to read our Trustpilot reviews and discover how well customers think we are doing.
Every pre-registration enquiry is a golden opportunity for our team at Philbeach to convert the call into a sale!
ProPost automatically reminds your customers when they are due to renew. Whilst some will only ever require our service for a limited period, the overall retention rate is excellent, with over 80% of customers renewing their accounts year on year. Continuity is further encouraged by our unique fixed price guarantee.
to which centre do new sales belong?
Each Mail Centre has its own, stand-alone web portal, Search Engine Optimised for placenames within the territory. In this way, anyone searching for 'business mailbox in South of England', for example, would be presented with results for expost south. To illustrate that this optimisation works across all search engines, try these example searches for 'private mailbox in the Midlands', which should lead to our existing Midlands Mail Centre, using; Google, Bing, or Yahoo
your direct customers
Because your Mail Centre portal only promotes expost south, anyone registering for an account or contacting support via your website is obviously looking for an address in the South of England and will not be made aware of other Mail Centres, unless they specifically ask for an alternative, or additional, location ( we have dozens of business customers who hold accounts at all Mail Centres! )
general sales enquiries
Our national websites, including expost.uk and expatpost.uk, are very well established on the internet and appear prominently in search engine results, especially for non-geographical search terms.
Visitors to these non-geographical national sites are presented with a list of all available regional Mail Centres and their core postal addresses. The visitor can then follow links to the regional portal of their choosing and continue browsing, or register directly from any of these generic sites by selecting their preferred address location at sign-up.
marketing & advertising
generating the sales enquiries for us to convert!
organic web searches
If you have read our history page you'll know that the senior management of expost come from a web development background with particular expertise in search engine optimisation. Our primary website, which has been on-line in its current form since March 2014, attracts thousands of unique visitor every month through Google, Bing, Yahoo and various other external links.
local 'feeder' sites
To further increase overall visitor numbers we publish a number of single page websites within each territory, specifically keyworded to capture searches that include local town, city and regional terms, and then feed these visitors into the Centre's main website portal. Whilst similar in style to the portal they serve, each feeder site is coded very differently and published on its own, unrelated, domain name. These technical differences encourage Google's algorithms to treat them as separate websites, thereby affording each its own entry in search results.
Because the exclusivity enjoyed by expost south covers such a wide geographical area, five feeder sites are planned that will extend the Search Engine visibility across all southern counties. These feeder sites will be optimised for; Medway (Kent), Southampton (Hampshire), Guildford (Surrey), Brighton (Sussex) and Reading (Berkshire).
See examples of existing, active, feeder sites; post-cardiff.uk post-essex.uk post-birmingham.uk
the expost webring
Google loves links. As our UK network has grown, every Mail Centre portal, all feeder sites and the non-geographical websites outlined below are discreetly linked to one another, forming what is known as a 'web ring', boosting the search engine visibility of the entire network.
market specific sites
aimed at single, well defined, user groups
Every week, over 2,000 people leave the UK to start a new life abroad!
A common challenge facing them all is how to retain a street address in the UK for passport renewals, the DWP, HMRC, and to correspond with their bank, building society or insurance companies. Even on-line shopping becomes difficult when Amazon, Ebay and most private couriers will not deliver abroad, or to a numbered PO box. For these reasons, ex-patriates represents one of our largest single user groups and why, in February 2016, we launched expatpost.uk that is tailored to address their specific needs, and now successfully feeds thousands of visitors into the national Mail Centre network.
Over 60,000 people live permanently aboard narrowboats, barges, cruisers and houseboats on the rivers and canals of the UK, and not one of them has a letterbox! Liveaboard boaters are classed as 'of no fixed abode' and share exactly the same postal challenges faced by UK expatriates living abroad.
As part of our on-going promotion to targeted user groups we publish canalpost.uk, have advertised regularly in the market leading 'Towpath Talk' newspaper, and have the prime front page banner on its website. The examples above are taken from our humorous, and often edgy, 'puppy' campaign from summer 2018.
We are also the prime sponsor for the emerging canalsonline.uk magazine.
Vanpost is firmly aimed at the estimated 1.2 million people in the UK who reside in static or touring caravans and mobile homes, without independent Royal Mail street addresses. Visit the vanpost site at; vanpost.uk
Our latest marketing campaign is targeted at people ( predominantly women ) who work or trade from home, often selling goods online through Amazon, Ebay, Etsy, or their own websites. Rather than advertise their home location to every burglar with broadband, they use an expost virtual mailbox as a 'safe address'.
english language newspapers
As an awareness raising exercise, we periodically publish advertisements in the largest English language newspaper in Spain, the Euro Weekly News, which has in excess of 400,000 regular British readers!
The examples illustrated below are from the 'better way' campaign, published fortnightly throughout 2018.
Networks such as Facebook are rapidly becoming the new 'Yellow Pages', and the first port of call for many of the 31 million users in the UK when seeking commercial products and services. Comprehensive business profiles will be created for your Mail Centre and published prior to launch, then maintained throughout the year, with regular postings that include geographical keywords from across the South of England, boosting your Centre's search engine visibility and, therefore, sales.
Every day we update your Centre's Facebook page with more eye catching posts and professional copy; some generic, some targeted at defined user groups, and some ( such at the Scottish example illustrated above ), specific to your location. We also manage several simultaneous Facebook 'Business Manager' campaigns that allow us to target advertisements very accurately, using the demographics and interests of individual Facebook users.
referrals, referrals & referrals
An but entirely cost free mechanism is used to incentivise customers who refer expost to friends and family, by the simple device of adding an additional month to the referrer's account.
Happy customers are your most effective salespeople!
the sales process doesn't stop at payment
A mountain of mail doesn't mean a mountain of paperwork! Invoices, set-up confirmations and transaction references are raised for every sale by our bespoke system software, then emailed to the customer and added to your management account so that you can monitor the performance of your business in real time.
Under HMRC Trust & Company Service Provision, Anti-money Laundering and Terrorist Funding guidelines, and in compliance with the South of England Local Authorities Act 2007, all mailbox and virtual address providers are obliged to carry out identification checks on individual account holders, but we also informally investigate any Corporate entities that are listed as Users.
When a new customer registers an account they must submit two forms of identification, as photographic images. Our dedicated ID & Compliance team at Philbeach validate these documents, and the data they contain, via a number of HMRC approved proprietary sources. Further checks are carried out if the customer goes on to add a business name, or uses their mailbox as the Registered Office address for a Company.
live customer support
...so you're not tied to the telephone all day
Queries, requests, confusion or complaints, our customer support team handle them all on your behalf. From 6am every morning, Monday to Friday, we are here to keep your customers happy, and confident that their mail is in safe hands.
Our bespoke mail management software, ProPost, means that we have instant access to information about every one of your customers, including their mail deliveries, despatches and postal charges. We always know exactly what is in every mailbox, of every regional Mail Centre around the UK.
Whether your Centre is located in Hove, Hastings or Hythe, you may as well be in the next room!
. . .on a local rate telephone number
The 0333 non-geographical telephone number we publish is routed directly to our professional sales and support team at Philbeach, so that we can always deliver expert, friendly advice whenever, and from wherever, your customers call.
Our team are always standing by to help you with expert advice on any aspect of running your business. Whether you need tips on using ProPost, guidance with despatching, or to report suspicious activity, we are only ever a phone call away.
The PC that is part of your licence package is also loaded with remote access software that allows us to take control of your computer and walk you through any internal or external process, live on screen.
We retain the services of a local firm of commercial lawyers, who work with the head office team to resolve any contractual issues that may arise with your customers, so that you can focus on delivering a faultless service.